PR News & Media Next

Everything You Always Wanted to Know About Reading & Understanding the TV Ratings

Whether you’ve been working in television for five years or five months, a deep dive into how to read and understand ratings when there’s so much change in the TV world is indispensible.
In this course, you will learn about:
•    The differences among Live, Live + SD, Live + 3, Live + 7, C3 and more
•    How Nielsen diaries differ from Set Meters 
•    Best practices for analyzing both immediate data and extended metrics in our increasingly time-shifted universe

This program includes:
- Presentation (55 min)
- Handouts
- Post-Test
- Program Evaluation
- Certificate of completion