PR News & Media Next

Untangling & Interpreting Web Analytics

Everybody’s talking about web analytics and what they tell us about content. So here’s your hit-the-ground-running primer. In this course, you will learn: 
•    The meaning of page counts, entry page reports, exit page reports, referrers and search phrases 
•    How to best translate those findings into actionable takeaways to fine tune and improve your marketing and advertising planning
•    The value of social media measurement
This course includes a presentation, post-test, program evaluationa and a certificate of completion. 

This program includes:
- Presentation (1h:01 min)
- Handouts
- Post-Test
- Program Evaluation
- Certificate of completion