PR News & Media Next

It’s a Multi, Multi, Multi-Platform World

The nexus of television, web and mobile programming proves that the whole is, indeed, greater than the sum of its parts. If you’re not maximizing cross-platform advertising opportunities, you’re leaving money on the table.
In this course you will learn about: 
•    The right combinations of brand lift, audience delivery, and sales impact 
•    How to integrate ad impressions with purchase data to make smarter cross-platform buys
•    How to optimize your deal-making strategy in a viewing environment where more is more

This program includes:
- Presentation (55 min)
- Handouts
- Post-Test
- Program Evaluation
- Certificate of completion