Pitching the Media: How to Cut Through the Clutter
Getting positive coverage for your product, service or clients is job number one for many communicators, and this PR News course will focus on what will work —and what will not work—in getting your story told in the media. Complete this PR News course and learn how to break through the media clutter in 2014 and beyond.
In this course, you'll learn how to:
Develop valuable long-term relationships with journalists
Think like a journalist to understand their needs
Anticipate what makes a journalist, TV producer or blogger instantly delete an email pitch
Craft an email subject line that speaks to a particular journalist's needs
Choose the best times to email a pitch
Do the work for journalists by indicating trends and offering industry insight and expert sources in your pitches
Make images and video part of your pitches
The course includes
: 1hr:32min presentation, program evaluation and a certificate of completion.
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