How to Write Press Releases that Get Found in Web Searches and Opened in Email Inboxes
Press releases have reasserted themselves as efficient and concise vehicles for brand messages and news. Journalists must also now do much more with less, and your well-crafted, searchable press releases can ease their burden and advance your brand’s business interests. Our trainers will show you how to craft releases for the age of SEO, social media and downsized or nonexistent newsrooms.
Get insight on how to avoid common mistakes that cause your press releases to get nuked before they get opened in e-mail inboxes and how to apply SEO tactics to help your content get found in Google searches.
In this course, you'll learn how to:
Use terms that inform and engage instead of industry jargon, clichés and superlatives
Write strong headlines, e-mail subject lines and lead paragraphs
Highlight the benefits of your product or service early in a press release
Make sure the tone of your email subject line and headline matches the content of your press release
Use SEO tactics to increase the searchability of your press release
Begin all documents with the most important and newsiest information
Determine prime times for sending email pitches
Target and tailor your press releases for the right outlets
Make independent pieces of your press releases shareable on social channels
The course includes
: 1h:30min presentation, program evaluation and a certificate of completion.
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