PR News & Media Next

SEO Tactics to Increase the Visibility and Shareability of Your PR Content

Become the SEO Expert at Your Organization!

As you complete this course you will gain skills to lift your messages to the top of search results and be the SEO expert for your organization.
This course will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry. 
One of the hottest phrases in PR and the digital world is "content creation." But, like a tree that falls in the forest, does content that social media users never see really exist? Communicators working in the digital age must recognize the interconnectivity between their content, social media and search engine optimization.
Take this course and learn to create strategies for your digital content that increases the likelihood that your target audience will find it—which must happen before they can engage with it on social networks.
WHO SHOULD TAKE THIS COURSE
If you spend at least a quarter of your time in any of these areas, you should attend this Conference:
  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media
This course includes:
- 3 presentations (total of 2 hours)
- downloadable resources
- post-test
- program evaluation
- certificate of completion. 
 
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